Keith is the Customer Marketing Manager at Classy, where he focuses on empowering nonprofits to succeed on the platform and grow their impact. He believes everyone (and every organization) has a story to tell, and that the way we communicate not only describes our experience but has the power to shape and create a better one. He is passionate about all things marketing, with more than nine years in email marketing, marketing automation, content marketing, and demand generation. You can stop Keith anytime to talk in what he calls #MarketingNerdCorner, for topics like A/B testing, copywriting, or optimization.