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April 11 & 12, 2025
Boston

Agenda

An agenda packed with groundbreaking keynotes, roundtables, breakouts and panel discussions. Full 2025 agenda to be released soon.

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What's on
April 11
April 12
April 11
April 11
08:00
Main stage
Welcome breakfast & registration
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Amplifying success: Harnessing the voice of customer in your customer marketing strategy
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10:00
Main stage
CMA in the era of changing vendors, CLG and AI and how to future proof your role
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10:45
Main stage
Coffee break
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11:15
Main stage
Turning colleagues into champions: The art of selling your customer marketing story to internal advocates
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11:45
Main stage
Revolutionizing storytelling through remote video capture
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12:15
Main stage
Mastering the first impression - Unleashing the power of successful customer onboarding in scaled and startup organizations
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12:45
Main stage
Lunch break
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13:45
Main stage
From ground zero to customer hero: Building a successful customer marketing program
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14:15
Main stage
Fireside chat: Customer-driven decision making - The role of customer advisory boards in shaping business direction
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14:45
Main stage
Coffee break
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15:00
Main stage
Interactive roundtable discussions
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16:15
Main stage
Panel - Integrating cross-functional community strategy
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17:00
Main stage
Chairperson closing remarks
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17:05
Main stage
Happy hour: Sponsored by Customer Marketing Alliance
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April 12
08:00
Main stage
Networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Better together: The keys to working with sales organizations
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09:45
Main stage
Fireside Chat: Actionable Strategies for Re-engaging Your Customer Base
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10:15
Main stage
Navigating the customer marketing landscape: Resourceful ways to thrive in a challenging economic climate
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10:30
Main stage
Coffee break
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11:00
Main stage
Fireside chat: Persona power-up - Strategies for deepening and evolving your customer marketing personas
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11:45
Main stage
Interactive roundtable discussions
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12:15
Main stage
Lunch break
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13:15
Main stage
Strategic dexterity: Tools for success in single-product vs. multi-product environments
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13:45
Main stage
Chairperson closing remarks
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Summit series

Contact us

www.customermarketingalliance.com

Speaker enquiries

jess@pmmalliance.com

Media partner enquiries

sarah@pmmalliance.com

Attendee enquiries

ryan@pmmalliance.com

Sponsorship enquiries

charlene@pmmalliance.com

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