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April 11 & 12, 2025
Boston

Agenda

An agenda packed with groundbreaking keynotes, roundtables, breakouts and panel discussions. Full 2025 agenda to be released soon.

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What's on
April 11
April 12
April 11
April 11
08:00
Main stage
Welcome breakfast & registration
09:00
Main stage
Chairperson opening remarks
09:15
Main stage
Amplifying success: Harnessing the voice of customer in your customer marketing strategy
10:00
Main stage
CMA in the era of changing vendors, CLG and AI and how to future proof your role
10:45
Main stage
Coffee break
11:15
Main stage
Turning colleagues into champions: The art of selling your customer marketing story to internal advocates
11:45
Main stage
Revolutionizing storytelling through remote video capture
12:15
Main stage
Mastering the first impression - Unleashing the power of successful customer onboarding in scaled and startup organizations
12:45
Main stage
Lunch break
13:45
Main stage
From ground zero to customer hero: Building a successful customer marketing program
14:15
Main stage
Fireside chat: Customer-driven decision making - The role of customer advisory boards in shaping business direction
14:45
Main stage
Coffee break
15:00
Main stage
Interactive roundtable discussions
16:15
Main stage
Panel - Integrating cross-functional community strategy
17:00
Main stage
Chairperson closing remarks
17:05
Main stage
Happy hour: Sponsored by Customer Marketing Alliance
April 12
08:00
Main stage
Networking breakfast
09:00
Main stage
Chairperson opening remarks
09:15
Main stage
Better together: The keys to working with sales organizations
09:45
Main stage
Fireside Chat: Actionable Strategies for Re-engaging Your Customer Base
10:15
Main stage
Navigating the customer marketing landscape: Resourceful ways to thrive in a challenging economic climate
10:30
Main stage
Coffee break
11:00
Main stage
Fireside chat: Persona power-up - Strategies for deepening and evolving your customer marketing personas
11:45
Main stage
Interactive roundtable discussions
12:15
Main stage
Lunch break
13:15
Main stage
Strategic dexterity: Tools for success in single-product vs. multi-product environments
13:45
Main stage
Chairperson closing remarks

Useful links

Summit series

Contact us

www.customermarketingalliance.com

Speaker enquiries

jess@pmmalliance.com

Media partner enquiries

sarah@pmmalliance.com

Attendee enquiries

ryan@pmmalliance.com

Sponsorship enquiries

charlene@pmmalliance.com

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