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April 11 & 12, 2025
Boston

Customer Marketing Summit

"Being able to learn from fellow customer marketers was invaluable. The summit helped broaden my perspective, provided new insight on ways to approach challenges, and was an excellent networking opportunity. I highly recommend this event." Head of Customer Marketing, Filevine

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What is Customer Marketing Summit?

What is Customer Marketing Summit?

An opportunity to connect with experts in customer marketing and advocacy as they share their insights and proven strategies to offer solutions to common challenges.. Join us to:

🛠️ Gain invaluable knowledge from industry leaders to benchmark against and rejuvenate your customer marketing strategy.

🤝 Become an integral part of our thriving community and help elevate the role of customer marketing and advocacy.

❓ Crowd-source answers to your most pressing challenges through engaging Q&A sessions and collaborative discussion.

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Meet our speakers

Check out our line up of previous speakers from last year.

Dr. Tiffany
Raymond
Head of Global Customer Advocacy
PayPal
Michael
Valanzola
Senior Director - Voice of Customer
Dell Technologies
Gillian
Farquhar
Vice President, Global Customer Marketing
Infor
Lisa
Pratt
Vice President of Customer Engagement Marketing
UKG
Evan
Jacobs
Head of Customer & Partner Marketing
Chainalysis
Jess
Armstrong
Customer Marketing, Lifecycle & Growth
Gong
Cate
Vanasse
Director of Global Customer Marketing
Cisco
Colleen
Reidy
Director of Customer Advocacy
Veracode
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Agenda at a glance

  • Position your customer marketing function for future success by harnessing the power of AI

  • Develop impactful advocacy programs to drive consistent revenue

  • Understand the strategic importance of specialist, segmented customer advisory board programs

  • Use the power of storytelling to enhance your customer journey

  • Define personas & segment your audience to enable personalization and increase conversion

  • Unlock long-term growth through engaged customers and increased lifetime value

  • Track vital metrics to prove value to your key internal stakeholders

  • Transform your messaging through customer insights and implement your voice of customer

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Break the cycle

Step away from the daily grind. Refocus, rejuvenate, and upskill in customer marketing and advocacy.

Network

With your team, face to face, in a different setting with other customer marketing leaders. A key driver for creativity and growth.

Spark new ideas

Network, trade perspectives, and get feedback. Overcome blockers and solve key challenges to elevate your career.

Don't just take our word for it...

You don't just have to take our word for it...

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Co-located

This event is co-located with:

Contact Ryan to get your team to attend at a discounted rate.

05 Co-located

This event is co-located with

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Partners

Get acquainted with our esteemed partners from last year.

Summit Partners

Previous summit partners

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Venue

25+

Speakers

100+

Attendees

85%

Senior management

75+

Companies

Join the conversation

Customer Marketing Alliance is a global community of forward-thinking enthusiasts, all focused on one shared goal: engaging and retaining customers and nurturing them into advocates.

Our team

We're here to help - reach out to learn more about the event.

Charlene Higgins

Partnership Enquiries

Email me

Jess Bishop

Speaker Enquiries

Email me

Ryan Yuan

Attendee Enquiries

Email me

Useful links

Summit series

Contact us

www.customermarketingalliance.com

Speaker enquiries

jess@pmmalliance.com

Media partner enquiries

sarah@pmmalliance.com

Attendee enquiries

ryan@pmmalliance.com

Sponsorship enquiries

charlene@pmmalliance.com

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