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April 11 & 12, 2025
Boston

Why attend?

Inspiring content created and delivered by pioneering customer marketing and advocacy masters.

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Don't just take our word for it...

You don't just have to take our word for it...

Testimonials
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"My absolute favorite conference... one of the best summits you can attend. If you haven’t made it to one of these events yet, the relationships you build here will trump everything else you do."

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VP of Customer Marketing & Advocacy at Influitive

“The event’s been phenomenal, I think the most impactful thing is not just learning from other marketers, but also the networking opportunities that we have.”

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Sr. Director of Customer Engagement at F5

“A lot of great tips. Some very strategic and some very tactical, and I really appreciate that blend. This is a great opportunity to build a network of customer marketing peers and learn from each other."

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Head of Global Customer Advocacy at PayPal

Convince your boss

Secure approval with these important benefits. Still need more info? Get in touch with Ryan to discuss team rates or simply use the 'Convince your boss' template letter below.

Break the cycle

Step away from the daily grind of being a customer marketer. Rejuvenate, refocus, & upskill in advocacy, customer lifecycle, cross-functional collaboration, plus a whole lot more.

Collaborate

With your team, with your peers, face-to-face, at the summit solely dedicated to customer marketing; A key driver for creativity & growth, in a room full of customer marketing masters.

Spark new ideas

Network, share ideas, get feedback & trade perspectives. Solve the current challenges you're facing as a customer marketer & elevate your career.

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Agenda at a glance

  • Position your customer marketing function for future success by harnessing the power of AI

  • Develop impactful advocacy programs to drive consistent revenue

  • Understand the strategic importance of specialist, segmented customer advisory board programs

  • Use the power of storytelling to enhance your customer journey

  • Define personas & segment your audience to enable personalization and increase conversion

  • Unlock long-term growth through engaged customers and increased lifetime value

  • Track vital metrics to prove value to your key internal stakeholders

  • Transform your messaging through customer insights and implement your voice of customer

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Learn

Through interactive sessions, gather tactics and best practices to help overcome your key challenges.

Discover

Explore the MarTech facilitating the rise of customer marketing in fast-moving and increasingly competitive markets.

Interact

Harness the power of in-person events, form genuine connections and become part of the Customer Marketing Alliance Community.

25+

Speakers

100+

Attendees

85%

Senior management

75+

Companies

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Customer Marketing Alliance is a global community of forward-thinking enthusiasts, all focused on one shared goal: engaging and retaining customers and nurturing them into advocates.

Our team

We're here to help - reach out to learn more about the event.

Charlene Higgins

Partnership Enquiries

Email me

Jess Bishop

Speaker Enquiries

Email me

Ryan Yuan

Attendee Enquiries

Email me

Useful links

Summit series

Contact us

www.customermarketingalliance.com

Speaker enquiries

jess@pmmalliance.com

Media partner enquiries

sarah@pmmalliance.com

Attendee enquiries

ryan@pmmalliance.com

Sponsorship enquiries

charlene@pmmalliance.com

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