Carina is the Global Manager of Customer Stories and Advocacy Programs at Mendix. She believes the human brain is hard-wired to remember and respond to storytelling – and that should be the core of all great content - no matter the medium. Carina has spent 8 years in the digital marketing world, telling stories through multi-media webpages, videos, events, blogs, and pretty much everything in between. She has an innate sense of curiosity which motivates her to get as close as possible to the end-user and understand how she can help them with stories.