Colleen Reidy is an expert in customer marketing and advocacy, known for her ability to drive customer-centric cultures and deliver exceptional customer experiences. With over 15 years of experience in the field, Colleen has become a trusted advisor to organizations seeking to become market leaders through customer advocacy. As a Certified Customer Advocacy Professional, Colleen has a proven track record of building and refining customer advocacy programs with memberships that span from practitioners to CEOs within a customer account. She excels at embedding the voice of the customer in every aspect of a company's operation, leveraging the power of customer storytelling and metrics-driven decision-making to drive compelling revenue growth. Colleen has successfully influenced new sales and upsell/cross-sell business, exceeding goals and earned recognition from industry leaders such as Gartner, Forrester, and IDC. In fact, Colleen was honored as one of the Top 100 Influencers & Strategists in Customer Marketing & Advocacy in 2023. Colleen is an active member of the Institute of Certified Customer Advocacy Professionals (ICCAP) and serves on the Oversight Committee, further demonstrating her commitment to advancing the field of customer advocacy. Recognized for her expertise in customer advocacy and engagement, Colleen is a mentor in the field and sought-after speaker at industry conferences, sharing her insights and best practices in customer experience and advocacy.