Over the last 40 years, BAFTA Nominated Dan Gable has been in the content creation space from Radio, TV, corporate, music video, and film. He is passionate about authentic storytelling, customer marketing, and creativity powered by constraint. He is always working on new and innovative ways to amplify the voice of the customer at his production company Sprat, and he also founded the award-winning SaaS start-up, ShoutOut, transforming how videos are produced for over 1000 customers, and thousands of videos have already been made. Dan has worked on many customer advocacy campaigns and has personally written a few hundred Influitive challenges. Dan is also a qualified Master NLP Practitioner, Hypnotherapist, and Counsellor and is on a mission to simplify engaging video content production, always prioritise the message over production value, and, at the beginning of the AI revolution, champion the authentic and the human.