Preston Ritter leads the Americas Customer Marketing Team at Cisco. He and his team are responsible for defining the strategies for reference management, customer advocacy and communities, customer evidence, and the voice of the customer. From his 10 years at Cisco, Preston has experience in field marketing, revenue operations, content creation, digital marketing, and events. His goal is to build integrated campaigns and programs that bring mutual value to both his customer and the organization. He is a self-proclaimed Chief Fun Officer that likes to bring fun, humor, and enthusiasm to everything he does.