Florian is an innovative, customer-centric Marketer with 12 years of driving captivating storytelling, SaaS marketing, and developing B2B sales strategies and demand generation, supporting digital products for industry leaders (including Aiven, VMware and OpenText). He excels in assessing client needs to provide unique stories while identifying, engaging, and nurturing brands. Supporting key sales and marketing initiatives, Florian enables integrated customer marketing approaches and effectively infuses stories to achieve pacesetting growth. Florian's track record demonstrates continued success in generating new business in competitive markets, managing comprehensive account prospecting lifecycles to grow territories and consistently expanding client base. He is adept in conducting consumer and industry research, utilising insights to identify and forecast trends, needs, and opportunities and maximize profitability.