Allyson
Havener
Vice President of Marketing
TrustRadius
Allyson leads the marketing strategy at TrustRadius across all functions including demand gen, PR, product, and partner marketing. She’s driven to establish TrustRadius as the platform where buying decisions are made. Allyson brings experience and expertise in hyper-growth marketing from previous roles at LiveRamp, an enterprise SaaS company. In her spare time, she teaches yoga and finds anything to do outdoors. Allyson was also a ballerina in Dubai and graduated from the University of California, Santa Cruz.
07 December 2023 09:30 - 10:00
How to Build a Customer-Led Marketing Strategy
Customer marketing is marketing, but too often it’s not integrated into the larger go-to-market strategy. However, successful companies activate their customers' voice to accelerate growth and increase customer lifetime value. And to do that it’s important to get buy-in from leadership. Join this session to learn how to build a customer-led marketing strategy and get executive buy-in.