Katie
Meeker
Director of Customer Marketing
ICIMS
Katie Meeker is the Director of Customer Marketing for iCIMS, an all-in-one hiring platform for enterprise organizations. Throughout her 13-year career in Customer Marketing, Katie has been responsible for developing and scaling Advocacy Programs, Advisory Boards, Reference Programs, Lifecycle Campaigns, and more. CAB certified (by PMA) and a recipient of Vista Equity Firm’s Marketing Accelerate Program, Katie loves sharing her knowledge with fellow marketers looking to advance their skillset. Katie holds a bachelor’s degree in Communication (Public Relations and Journalism) and a minor in English from Monmouth University. She’s also a proud (new) mom to her daughter, Lola.
07 December 2023 12:15 - 13:00
Panel: Lifecycle Marketing: The Secret to Brand Loyalists
Lifecycle marketing is the process of understanding your customers' journey so that you can provide your audience with the kinds of messages and experiences that move them from prospects to brand loyalists. Enhance customer interaction with these panelists as they share their insights, knowledge, and experience.