07 December 2023 09:30 - 10:00
How to Build a Customer-Led Marketing Strategy
Customer marketing is marketing, but too often it’s not integrated into the larger go-to-market strategy.
However, successful companies activate their customers' voice to accelerate growth and increase customer lifetime value. And to do that it’s important to get buy-in from leadership.
Join this session to learn how to build a customer-led marketing strategy and get executive buy-in.