Gabriela Olmos-Hill is a Senior Director at Microsoft and is known for building at-scale global marketing engines. In Gabriela's current role, she leads two global organizations, overseeing Customer Advocacy as well as Marketing and Sales Privacy. Her teams deliver 180+ customer case studies profiling some of the world’s best-known brands and performing over 20,000 privacy reviews across marketing and sales initiatives. As a marketing engine builder, Gabriela’s expertise centers on mapping process and governance against measurable business objectives, partnering with teams across Microsoft to build marketing tech stacks, and recruiting and nurturing the experts in the field to manage marketing engines. Before her role in advocacy and privacy, Gabriela managed one of the largest social and blog ecosystems in the tech industry comprising of 120+ properties. Before joining Microsoft, Gabriela served as a digital and social consultant supporting Fortune 100 brands like Nike, Lowe's, Abbot Pharmaceuticals, HP, and Microsoft, among others. During this time, she interviewed over 600 B2B technology decision-makers to learn how they interacted with marketing and sales content across social, web, search, peers, and communities to inform their decision-making process. Gabriela has an MBA in Marketing from Arizona University's Eller School of Management.