Jayme Beck is a marketing and communications leader with more than 20 years of experience in B2B technology and CPG brands. She leads a global marketing and customer experience team for Experian Decision Analytics, developing communications strategies for B2B technology/information services businesses. Over her career she has designed messaging platforms; participated in re-branding and brand migration programs and lead portfolio and product naming; launched global software/SaaS solutions; created integrated marketing and communications strategies to build awareness and strengthen the reputation of the business and executive leaders. Jayme has held several positions during her 17-year tenure with Experian, navigating the complexity of financial services technology for a global FTSE 100 company. Her strength lies in making connections (people, information, and everything in between) fueled by an unrelenting curiosity in the pursuit of clarity to simplify the complicated. Jayme earned her degree in Communication Studies at Loyola Marymount University and holds a Master of Arts degree in Communication Management from the University of Southern California.