Shelby is a dedicated advocate for Workiva’s customers, passionate about elevating and celebrating their successes across multiple platforms. With deep expertise in managing Customer Advisory Boards, she brings together key clients to influence product strategy and foster long-term loyalty. Shelby has also built a strong customer reference program, equipping sales teams with impactful case studies and testimonials that demonstrate Workiva's value. In addition, she drives engagement on peer review sites, promoting authentic feedback and cultivating a community of advocates to enhance Workiva’s reputation. Through a dynamic awards program, Shelby recognizes and celebrates customers who excel within their industries. Every initiative she leads is designed to highlight the achievements of Workiva’s standout clients, ensuring their contributions are recognized and celebrated widely.