Let’s be real - Sales, Demand Gen, and Advocacy aren’t three departments passing the baton. When done right, they’re a power trio that moves in sync, speaks the same language, and drives the pipeline like a well-oiled machine. In this session, I’ll unpack ways on how syncing these functions via advocacy isn’t just a supporting act—it’s the headline act. I’ll help crack open the secret sauce of customer advocacy, showing how it can bridge gaps, amplify revenue, and turn your best customers into your best salespeople. Would love to cover: 1. Why your happiest customers are your best pipeline accelerators 2. How to make customer voices part of every deal—reference calls that close faster, upsell paths that convert better. 3. Practical frameworks to align teams around shared revenue goals and weave advocacy seamlessly into your pipeline, beyond just a testimonial. 4. Stories from the trenches—what’s working (and what’s not) Expect sharp insights, zero fluff, and practical takeaways you can action the next day. Because in today’s noisy market, you don’t need louder messaging—you need trusted voices, customer proof, and a pipeline powered by people who’ve seen the value and are willing to vouch for it.