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Most marketing teams are adding AI to how they already work. This agenda is for the ones ready to rebuild around it entirely - and pull ahead of the teams that aren't.
September 9-10
Marketing teams are rehashing the playbooks they already have. This agenda is for the marketers ready to sharpen their positioning, stand out in crowded markets, and stay ahead of the trends reshaping the role.
September 9-10
Developers are harder to win than ever in a world where AI makes everyone's marketing sound the same. This agenda is for the marketers determined to do it anyway.
September 9
Our Stats
100+
Speakers
500+
Attendees
80%
Senior management
200+
Companies
Co-located
speaker spotlights
View the highlights.
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Varun Sharma
Senior Director, Global Market Activation & GTM Strategy, Netflix
Panel - How to get the most out of your product marketing superpowers
VP, Global Product Marketing, Visa
Fireside chat - PMM Priorities: How to determine what truly matters
VP, Product & Corp Marketing, Superhuman (formerly Grammarly)
Keynote - Measuring together: Establishing product marketing KPI's for cross functional accountability
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Tyler Suss
GVP, AI GTM, IBM
Fireside chat - Upskilling your marketing team: Turning AI knowledge into real-world success
Head of Lifecycle Marketing, Portfolio, Atlassian
Keynote - AI with a human touch: Elevating marketing performance without losing the human connection
SVP, Global Marketing, Hitachi Vantara
Keynote - Agentic AI in action: Understand value proposition & practical use cases
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Head of Developer Advocacy, Intuit
Keynote - Knowing your audience: The evolving role of developers and how to reach them
SVP, Product Marketing, JFrog
Summit Chairperson
ABM, Kong
Keynote - Together against the giants: How AI neoclouds are taking on big cloud with technical GTM and purpose-built platforms
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