Name: Ari Hoffman | Customer Marketing Summit | San Francisco
Start: 2026-09-09T07:00:00.000Z
End: 2026-09-10T07:00:00.000Z
Location: Hyatt Regency San Francisco Airport

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Ari

Hoffman

Head of Customer Advocacy

Honeywell

Ari Hoffman is a marketing and growth leader at Honeywell, where he leads Marketing for Supra, one of the company's Building Automation businesses and the market leader in real estate access and showing technology. As a member of the Supra Leadership Team, Ari helps guide executive Go-to-Market strategy, customer growth, and innovation initiatives for a business serving more than one million real estate professionals and approximately 70% of the industry. He is recognized for building customer-centric growth engines that combine advocacy, community, and lifecycle marketing to accelerate adoption, retention, and revenue growth. Prior to Honeywell, he built and scaled award-winning customer marketing and advocacy programs for leading SaaS companies.

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09 September 2026 15:15 - 16:00

Panel | Advocacy in a skeptical era: How do you keep customer stories authentic?

Customer stories remain one of the most powerful tools in customer marketing, but audiences are increasingly quick to spot messaging that feels overly polished or scripted. As demand for advocacy content grows, teams are facing a new challenge: how to scale customer stories while preserving trust and authenticity. What this session will cover: - Why authenticity matters more than ever in customer storytelling - Avoiding over-reliance on the same customer champions - Expanding advocacy efforts beyond the “usual” voices - Balancing business goals with credibility and customer trust Key takeaway: Attendees will leave with practical ideas for creating customer stories that feel more genuine, diverse, and impactful.