As AI becomes more deeply integrated into customer marketing, leaders are rethinking not only workflows and programs but the structure of their teams. This session explores how organizations are adapting roles, responsibilities, and talent strategies for the future. What this session will cover: - How AI is changing the balance between automation and human expertise - The potential impact on hiring, team structures, and future roles - Ways to support team trust and career growth during change - Perspectives on the longer-term evolution of customer marketing teams Key takeaway: Attendees will leave with practical ideas for preparing teams to evolve alongside changing technologies.