10 September 2025 14:00 - 14:45
Roundtables - Your biggest challenge as a customer marketer
Select a topic, join the conversation, and share your challenges. Each roundtable is led by an expert and designed for peer-driven discussion.
Topics include:
- Harnessing AI for Lifecycle Marketing: Pauline explores how AI provides sales and marketing with timely insights to improve alignment and drive authentic advocacy.
- Beyond the Sale: Marketing for Adoption & Retention: Stephanie shares how to spot adoption gaps early and deliver programs that keep customers engaged and renewing.
- AI-Powered Customer Programs: Kelly shows how AI is streamlining briefings, events, and advisory boards at Google Cloud.
- From Zero to Impact: Building Advocacy Programs: Chris outlines how to launch scalable advocacy initiatives that deliver proof points sales teams actually use.
We’ll wrap with a round robin where each group shares key takeaways with the summit audience.