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Elle
Grossenbacher
Product Marketing Lead
Cisco
Elle Grossenbacher is a product marketing leader at Cisco and the creator and host of the podcast Product Marketing Adventures. Previously at Twilio, she helped grow the connectivity and IoT business. Earlier in her career, Elle led customer intelligence projects at Gartner and several startups, interviewing enterprise C-suite leaders.
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10 September 2025 10:15 - 10:45
Fireside chat - Winning developer hearts: Secrets to building genuine product love
What does it take to make developers truly love your product? Join us for a fireside chat with Ricky Robinett (DevRel leader at Cloudflare and former VP of DevRel at Twilio) as he reveals proven strategies for building lasting emotional connections with developer communities. Learn how to foster trust, create authentic engagement, and turn users into passionate advocates. Key Takeaways: - Core principles for earning developer love and loyalty - Practical steps to build trust and engagement - Common pitfalls to avoid Bring your questions for this interactive session!