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Executive Director, Head of Customer Marketing & Advocacy
JPMorgan Chase & Co.
Erica is a customer-focused, strategic leader with over 15 years of experience in the information technology, cloud, and fintech industries. Erica's specialties include creating owned customer marketing platforms and programs, orchestrating multi-channel campaigns, defining audience-centric messaging journeys, and delivering tangible value to customers. Erica has a proven track record of delivering impactful executive engagement, customer marketing, advocacy, event activation, and content programs that influence revenue, retention, and loyalty. Erica has also demonstrated the ability to mobilize cross-functional teams, understand customer needs and motivations, and implement best-in-class customer marketing principles and practices.
04 September 2024 09:15 - 09:45
From Stories to Loyalty: Building Advocacy and Lifelong Customer Relationships
Delve into the transformative power of customer marketing for cultivating enduring customer loyalty. - Explore innovative strategies for forging long-term relationships that go beyond transactions. - Discover how to harness the voices of your most passionate advocates, turning them into champions who fuel organic growth. - Equip yourself with practical insights on fostering meaningful connections with your customer base, creating trust, and building an ecosystem that thrives on mutual value. This session is designed to empower you to transform customer interactions into a sustainable engine for loyalty and success.

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