Executive Director, Head of Customer Marketing & Advocacy
JPMorgan Chase & Co.
Erica is a customer-focused, strategic leader with over 15 years of experience in the information technology, cloud, and fintech industries. Erica's specialties include creating owned customer marketing platforms and programs, orchestrating multi-channel campaigns, defining audience-centric messaging journeys, and delivering tangible value to customers. Erica has a proven track record of delivering impactful executive engagement, customer marketing, advocacy, event activation, and content programs that influence revenue, retention, and loyalty. Erica has also demonstrated the ability to mobilize cross-functional teams, understand customer needs and motivations, and implement best-in-class customer marketing principles and practices.