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Jeanne
Nitschke
Head of Customer Advocacy
2023 & 2022 Top 100 Customer Marketing Strategist 2023 Customer Marketing Alliance Ones to Watch | Customer Marketing Alliance Many years in corporate communications, customer marketing, and technology PR has taught her many things, but the most important lesson is that technology is useless without the people who use it. Jeanne's job is to tell stories about what technology does for them. When she gets that right, the companies she works for and their customers both win. Jeanne's degree is in journalism and she is a reporter at heart. There's always a story to tell. The trick is uncovering it, understanding the impact, and making it compelling. Her career started in public relations - first at agencies and then on the corporate side. Her roster includes tech giants like Microsoft, Intel, and Lexmark, along with smaller startups and mid-size tech firms. Her recipe for success is building relationships with executive-level customers and building bridges that others just can't or haven't. The other defining ingredient is putting people first, especially those who work beside her and who have trusted her to support them and their careers.
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05 September 2024 09:15 - 10:00
Panel: The power of "why" - leveraging customer advocacy programs for growth
This session dives into the power of customer loyalty and how to turn happy customers into brand champions. Learn how to build an advocacy program that fuels growth and gain insights on measuring its impact. You'll gain valuable insights into: - Identifying your ideal advocates by uncovering the secrets to finding the passionate customers who will champion your brand. - How to cultivate a space where advocates feel valued, empowered, and excited to participate. - Discover strategies to quantify the return on investment of your customer advocacy program.
05 September 2024 14:15 - 14:45
Interactive discussion: Unapologetic pursuit of authentic human connection to transform customer engagement
In the fast-paced, results-driven and sometimes transactional world of customer advocacy, it's easy to lose sight of the human beings we're advocating for and who are advocating for us. Join Jeanne in this interactive discussion and discover the ways genuine interactions that create mutual value can transform customer engagement. Participants will explore practical ways to integrate this approach into their programs and plans. Key takeaways: - Examine the concept of "unapologetic authentic human connection" and its impact on customer loyalty. - Participate in engaging activities to reflect on and share personal experiences. - Explore methods to apply this concept for mutual value with both customer advocates and internal stakeholders. - Discuss strategies for overcoming challenges and aligning this approach with your current practices.