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September 04 & 05, 2024
San Francisco Marriott Marquis
780 Mission Street
San Francisco

Agenda

2024 agenda to be released soon, but here's a sneak peak of last year's content.

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What's on
September 4
September 5
September 4
September 4
08:00
Main stage
Welcome breakfast & registration
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Customer Marketing for Loyalty: How to Build Long-Term Customer Relationships
Erica Bartsch, Executive Director, Head of Customer Marketing & Advocacy, JPMorgan Chase & Co.
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09:55
Main stage
Panel - Transforming customer insights: Harnessing your voice of customer
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10:40
Main stage
Setting your customer marketing team up for scale with agencies, internal activations, and AI
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11:15
Main stage
Coffee break
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11:30
Main stage
Accelerating Business Value Using Customer-Led Advisory Boards
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12:15
Main stage
Panel: Building customer trust - the key to successful customer advocacy
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13:00
Main stage
Lunch
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14:00
Main stage
Getting customer marketing a seat at the leadership table
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14:45
Main stage
Interactive roundtable discussions: Choose your topic and collaborate get stuck into a deep-dive conversation
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15:15
Main stage
Coffee break
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15:45
Main stage
Panel - Real stories, real impact: How to create customer videos that inspire and persuade
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16:35
Main stage
Scaling your customer marketing team: Developing a customer journey to drive growth
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17:05
Main stage
Chairperson closing remarks
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17:15
Main stage
Happy hour sponsored by Customer Marketing Alliance
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September 5
08:00
Main stage
Welcome breakfast & registration
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Using Business Intelligence to obtain insightful metrics from customers
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10:45
Main stage
Coffee break
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11:15
Main stage
Interactive roundtable discussions: Choose your topic and collaborate get stuck into a deep-dive conversation
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11:45
Main stage
How to nail advocacy goals with the Persona Project Playbook
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12:15
Main stage
Going bold means never going back
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12:30
Main stage
Reinforcing better behavior: How saying NO strategically helps keep us sane and our internal customers satisfied and happy
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13:00
Main stage
Lunch
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14:00
Main stage
The secret sauce for working with sales
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14:30
Main stage
Fireside Chat - Defining personas and segmenting your audience
Natalie Severino, VP of Product & Customer Marketing, Sprout Social
Mike Murphy, Vice President of Customer Marketing, Merit
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15:00
Main stage
Chairperson closing remarks
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