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September 04 & 05, 2024
San Francisco Marriott Marquis
780 Mission Street
San Francisco

Agenda

2024 agenda to be released soon, but here's a sneak peak of last year's content.

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What's on
September 4
September 5
September 4
September 4
08:00
Networking & exhibition
Welcome breakfast & registration
09:00
Main stage
Chairperson opening remarks
09:15
Main stage
From Stories to Loyalty: Building Advocacy and Lifelong Customer Relationships
Erica Bartsch, Executive Director, Head of Customer Marketing & Advocacy, JPMorgan Chase & Co.
09:45
Main stage
Panel: Accelerating business value using customer-led advisory boards
Rebecca Quinn, Director, Corporate Events, Uber Freight
Lauren Johnson, Manager, Advisory Board Programs, Adobe
Gavin Nathan, Senior Consultant & Partner, Ignite Advisory Group
Catherine Gibson, Senior Consultant & Facilitator, Ignite Advisory Group
10:30
Main stage
The future of customer marketing is here: Powered by AI
Emi Wayner, Head of Strategy and Growth, Global Customer Marketing Programs, Google Cloud
11:00
Networking & exhibition
Coffee break
11:30
Main stage
Break down walls to build bridges: Unleash the full potential of customer marketing with effective cross-functional collaboration
12:00
Main stage
Fireside Chat - Setting your customer marketing team up for scale with agencies, internal activations, and AI
Carly Moulton, Head of Customer and Community Marketing, Zapier
Jane Menyo, Head of Customer Marketing, Gong
12:30
Networking & exhibition
Lunch
13:30
Main stage
Roundtable discussions: Unlock sustained growth by engaging customers and driving increased lifetime value
Jessica Day, Customer Marketing Manager, Dropbox
14:15
Main stage
Empowering advocacy: Using data and KPIs to secure resources
Sara Steffen, Senior Director, Customer Marketing, Databricks
14:45
Networking & exhibition
Coffee break
15:15
Main stage
Panel - Building a culture of retention: Best practices for long-term customer success
Cetiera Carmona, Senior Manager, Customer Growth (Customer Marketing), BigCommerce
Ashley Ward, Director of Customer Marketing & Advocacy, LeanData
Andrew Sevillia, Senior Director, Customer Marketing & Advocacy, UiPath
16:00
Main stage
From soft skills to superpowers: How to build and structure a powerhouse customer marketing team
Allison Johnson, Global Head of Customer Marketing, Okta
16:30
Main stage
Level up your personas: strategies for deeper customer understanding
17:00
Main stage
Chairperson closing remarks
17:10
Networking & exhibition
Happy hour sponsored by Upland Software
September 5
08:00
Networking & exhibition
Welcome breakfast & registration
09:00
Main stage
Chairperson opening remarks
09:15
Main stage
Panel: The power of "why" - leveraging customer advocacy programs for growth
Sophie Bussell Cheng, Vice President, Customer & Product Marketing, ZoomInfo
Amy Pang, Senior Director of Global Customer Marketing, Fortinet
Jeanne Nitschke, Head of Customer Advocacy, Motive
10:00
Main stage
Transforming customer insights: Harnessing your voice of customer
10:30
Networking & exhibition
Coffee break
11:00
Main stage
Interactive roundtable discussions: Choose your topic and collaborate get stuck into a deep-dive conversation
Emily Gover, Customer Marketing Manager, Dropbox
12:00
Main stage
Panel - Small team, big impact. Prioritization strategies for customer marketers
Jessica Noland, Senior Manager, Customer Advocacy, Upwork
Caleb Wang, Senior Customer Marketing Lead, Snowflake
Emma Telfer, Senior Group Manager, Customer Marketing, Twilio
Kate Mahon, Director, Global Customer Advocacy, Splunk
12:45
Networking & exhibition
Lunch
13:45
Main stage
Beyond satisfaction: Building a customer-centric sales funnel through advocacy
Kara Manfredi, Senior Reference Manager, Sage
Simon Le-Fevre, Senior Business Process Improvement Manager, Sage
14:15
Main stage
Fireside Chat - Defining personas to better segment your audience
Natalie Severino, Vice President of Product & Customer Marketing, Sprout Social
Mike Murphy, Vice President of Customer Marketing, Merit
14:45
Main stage
Chairperson closing remarks

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