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Event starts in:
48

days :

19

: hours :

3

minutes

20

until early bird prices end

September 09 & 10, 2026
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

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What's on
Interactive session
Agentic AI
Customer Marketing Summit
Exhibition & networking
Breakout workshops
September 9
September 10
September 9
September 9
08:00
Exhibition & networking
Welcome breakfast & registration
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09:00
Customer Marketing Summit
Chairperson opening remarks
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09:15
Customer Marketing Summit
Positioning customer marketing at the center of retention strategy
Stephanie Lepow, Senior Director of Customer Engagement Marketing, Workday
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09:45
Customer Marketing Summit
The next generation of customer-led growth: Building an agentic AI powered strategy
Kevin Lau, VP of Customer Marketing, Freshworks
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Agentic AI
10:15
Customer Marketing Summit
The human heat map: Where customer marketers really stand
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Interactive session
10:30
Exhibition & networking
Coffee break
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11:00
Customer Marketing Summit
No one-size-fits-all CAB: Designing executive programs for different customer segments
Rachel Gonzalez, Director of Customer & Partner Marketing, Everlaw
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11:30
Customer Marketing Summit
Fireside chat | Better together: Breaking silos between customer marketing and product marketing
Antu Buck, Senior Director of Customer Marketing & Community, Gigamon
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12:00
Customer Marketing Summit
Vibe coding: Unlocking AI superpowers for customer marketers
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Interactive session
12:45
Exhibition & networking
Lunch
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13:45
Customer Marketing Summit
Panel | Advocacy in a skeptical era: How do you keep customer stories authentic?
David Olsen, Director of Customer Advocacy, Yubico
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13:45
Breakout workshops
Workshop | Which customer-led growth pillar needs your attention most?
Kevin Lau, VP of Customer Marketing, Freshworks
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Interactive session
14:30
Customer Marketing Summit
Using AI to strengthen customer relationships, not replace them
Daniel Palay, Director of Customer Advocacy, Grafana Labs
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Agentic AI
15:00
Exhibition & networking
Coffee break
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15:30
Customer Marketing Summit
Panel | Rethinking customer marketing’s role in GTM strategy
Michaela Alexander, Former Director of Customer Marketing, Freshworks
Lauren Wood, Customer Marketing Manager, Freshworks
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16:15
Customer Marketing Summit
Content under pressure: Why modern marketing teams are struggling to deliver impact at scale
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16:45
Customer Marketing Summit
Chairperson's closing remarks: Reflections on the state of customer marketing
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17:00
Exhibition & networking
Happy hour hosted by Customer Marketing Alliance
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September 10
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Customer Marketing Summit
Chairperson opening remarks
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09:15
Customer Marketing Summit
Creating an internal AI engine for customer stories: Unlocking advocacy across the business
Selina Koenig, Director, Content and Operations, Global Customer Advocacy, Zscaler
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Agentic AI
09:45
Customer Marketing Summit
Detecting churn signals before renewal risk escalates
Alain Mowad, VP, Product & Customer Marketing, Aspect Software
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10:15
Exhibition & networking
Coffee break
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10:45
Customer Marketing Summit
Roundtable discussions | Metrics that move the needle: Leveraging KPIs that actually prove customer marketing value
David Olsen, Director of Customer Advocacy, Yubico
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Interactive session
10:45
Breakout workshops
Workshop | Designing an advocacy framework that grows with you
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11:30
Customer Marketing Summit
Rethinking community as a customer growth strategy
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12:00
Exhibition & networking
Lunch
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13:00
Customer Marketing Summit
Workshop | Embedding customer marketing into every growth motion
Leslie Barrett, Director, Customer Marketing, Tipalti
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Interactive session
13:00
Breakout workshops
Workshop | Making VOC matter: Turning raw feedback into clear decisions
Lother Schubert, Senior Director, Customer Marketing, Hitachi Vantara
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13:45
Customer Marketing Summit
Panel | The future of customer marketing teams: Structuring for an AI-augmented workforce
Marianna Levyash, Head of Customer Advocacy, RingCentral
Ashley Ward, Director of Customer Marketing & Advocacy, LeanData
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14:30
Customer Marketing Summit
Turning customer conversations into an advocacy engine with AI-powered sentiment analysis
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15:00
Customer Marketing Summit
Closing the gap between customer insight and executive action
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15:30
Customer Marketing Summit
Chairperson closing remarks
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September 09 & 10, 2026
Hyatt Regency San Francisco Airport
San Francisco

Customer Marketing Summit

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Testimonials
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“

Most marketing teams are adding AI to how they already work. This agenda is for the ones ready to rebuild around it entirely - and pull ahead of the teams that aren't.

September 9-10

“

Marketing teams are rehashing the playbooks they already have. This agenda is for the marketers ready to sharpen their positioning, stand out in crowded markets, and stay ahead of the trends reshaping the role.

September 9-10

“

Developers are harder to win than ever in a world where AI makes everyone's marketing sound the same. This agenda is for the marketers determined to do it anyway.

September 9

Our Stats

100+

Speakers

500+

Attendees

80%

Senior management

200+

Companies

Get your ticket

for the summit

Join the only independent event built exclusively for customer marketers.

For two days, connect with the leaders, practitioners, and innovators redefining customer marketing today. From advocacy and community to lifecycle engagement and customer-led growth, every conversation is designed to help you drive measurable impact across the customer journey.

Secure your seat to:

• Learn how leading teams are using AI, automation, and customer insights to scale personalized engagement and deepen customer relationships.

• Build meaningful connections with peers, mentors, and industry leaders inside the only dedicated community for customer marketers.

• Discover proven strategies to increase adoption, retention, expansion, advocacy, and long-term customer loyalty.

San Francisco

September 9 & 10, 2026

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