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Senior Manager, Customer Advocacy
Jessica is a customer-centric B2B marketer with more than a decade of experience overseeing programs driving customer retention, advocacy, and growth. She currently leads the Customer Advocacy team at Upwork, the world's work marketplace (NASDAQ: UPWK). Prior to joining Upwork, Jessica led customer marketing for SaaS brands like Spiceworks, Treehouse, and Help Scout. She's a 2024 CMA "One to Watch", 2x Customer Marketing Summit speaker, and enjoys camping, cooking, and refereeing high school volleyball matches in her free time.
05 September 2024 12:00 - 12:45
Panel - Small team, big impact. Prioritization strategies for customer marketers
Struggling to make a splash with a small customer marketing team? This Customer Marketing Summit panel is your lifeline! - Dive deep into prioritization strategies specifically designed for lean teams. - Discover how to identify the high-impact initiatives that move the needle - navigate limited resources with laser focus, and achieve impressive results, even with a shoestring crew. Walk away with a clear roadmap for maximizing your impact and turning your small team into a customer marketing powerhouse.

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