True developer loyalty isn’t bought with swag or won in a weekend—it’s earned through consistent, authentic engagement across every touchpoint. In this panel, we’ll explore how brands are cultivating thriving developer communities that go beyond one-off events or campaigns to deliver long-term connection, contribution, and advocacy. From content and education to hackathons, community forums, ambassador programs, and beyond, we’ll unpack what it takes to create an environment where developers feel seen, supported, and inspired to stick around. Whether you're starting from scratch or scaling an existing community, our panelists will share lessons learned, pitfalls to avoid, and ideas you can take back to your team. Key takeaways: - Proven tactics for sparking and sustaining meaningful developer engagement - How to balance structure and organic growth in your community strategy - Building for belonging: creating spaces where developers want to return—and contribute - Success metrics that reflect real impact, not just vanity numbers