Name: Karen Zhang | Customer Marketing Summit | San Francisco
Start: 2025-09-10T07:00:00.000Z
End: 2025-09-11T07:00:00.000Z
Location: Hyatt Regency San Francisco Airport

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Karen

Zhang

Former Head of Product Marketing, Fashion

eBay

Karen Zhang is a B2C, C2C, and B2B product marketing GTM leader with 11+ years of experience in marketing and analytics across tech, marketplaces, e-commerce, and media. She currently leads product marketing for fashion at eBay, with a focus on consumer tech. She has built and led teams across analytics and marketing, driving multiple cross-functional company priorities in fast-paced environments. Karen is passionate about bringing great products and services directly to consumers, inspiring talent and community, and promoting sustainability and the circular economy in fashion. Beyond work, she is a personal stylist and co-founder of a women’s social club.

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11 September 2025 14:00 - 14:45

Interactive roundtable discussions

In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. 1. Understanding the customer lens: Navigating perceptions of AI in your marketing strategy with Karen Zhang, ex Ebay. 2. Finding the balance: Navigating AI and human strengths in modern marketing 3. Building belief: Encouraging AI buy-in across your org 4. How AI is transforming marketing KPIs and performance measurement 5. Where to Begin: Choosing the Right AI Tools

11 September 2025 11:15 - 12:00

Panel - Building a relationship with the product team to drive real business outcomes

The synergy between Product and Product Marketing is crucial for achieving meaningful business results. This panel will explore practical strategies and actionable insights for forging strong, collaborative relationships between these two vital functions. Learn how to break down silos, establish shared goals, and develop effective communication channels to ensure product development and go-to-market efforts are tightly aligned, ultimately leading to greater market success and tangible business outcomes. Key learnings: - Understand how to establish clear roles, responsibilities, and communication frameworks between Product and Product Marketing teams. - Learn practical strategies for collaborating on key activities such as product roadmap development, market research, and launch planning to ensure alignment and shared ownership. - Discover how to measure the impact of a strong Product-Product Marketing relationship on key business outcomes and demonstrate the value of this collaboration to stakeholders.