Name: Kelly Deroche | Customer Marketing Summit | San Francisco
Start: 2025-09-10T07:00:00.000Z
End: 2025-09-11T07:00:00.000Z
Location: Hyatt Regency San Francisco Airport

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Kelly

Deroche

Programs Lead, Strategic Customer Engagements, Google Cloud

Google Cloud

Kelly Deroche is a results-driven leader with a strong passion for crafting go-to-market (GTM), customer, and executive programs that build trust, deepen relationships, and accelerate revenue opportunities. With over a decade of experience, Kelly has honed her expertise in customer programs, driving business growth and scalability at Google and beyond. She excels at rapidly transforming concepts into executable strategies, leveraging data-driven insights to continuously create, refine, and optimize programs. Known as a change agent, Kelly empowers her teams, fosters collaboration, and champions innovation to create impactful customer experiences that directly influence the bottom line.

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10 September 2025 14:00 - 14:45

Roundtables - Your biggest challenge as a customer marketer

Select a topic, join the conversation, and share your challenges. Each roundtable is led by an expert and designed for peer-driven discussion. Topics include: - Harnessing AI for Lifecycle Marketing: Pauline explores how AI provides sales and marketing with timely insights to improve alignment and drive authentic advocacy. - Beyond the Sale: Marketing for Adoption & Retention: Stephanie shares how to spot adoption gaps early and deliver programs that keep customers engaged and renewing. - AI-Powered Customer Programs: Kelly shows how AI is streamlining briefings, events, and advisory boards at Google Cloud. - From Zero to Impact: Building Advocacy Programs: Chris outlines how to launch scalable advocacy initiatives that deliver proof points sales teams actually use. We’ll wrap with a round robin where each group shares key takeaways with the summit audience.