Building a high-performing customer marketing strategy requires understanding where your organization is strongest, where gaps exist, and which opportunities will have the biggest impact. In this interactive workshop, attendees will assess their current Customer-Led Growth maturity and collaborate with peers facing similar priorities. What this session will cover: - Identifying strengths and gaps across seven Customer-Led Growth pillars - Peer discussions focused on shared challenges and opportunities - Practical ideas for improving engagement, advocacy, and expansion efforts - Collaborative takeaways and lessons that can be applied immediately Key takeaway: Attendees will leave with clearer priorities and a practical playbook of ideas to strengthen customer growth initiatives.

As agentic AI moves beyond simple automation and begins surfacing insights, orchestrating actions, and shaping customer journeys, organizations have an opportunity to rethink how growth strategies are designed and executed. This session explores how AI can strengthen Customer-Led Growth while keeping customer relationships at the center. What this session will cover: - Where AI can create the greatest impact across Customer-Led Growth initiatives - Using AI to uncover opportunities and anticipate customer needs earlier - Ways to scale advocacy and deliver more personalized engagement - Balancing automation with authentic customer relationships Key takeaway: Attendees will leave with a practical framework for evaluating where AI can drive meaningful customer growth.