Customer marketing is having a moment—but most teams are still stuck in the old playbook. If you want to build programs that truly move the needle, you can’t stay in the “advocacy-only” lane. The future of customer marketing is full-funnel, cross-functional, and outcome-driven. It’s about turning customers into your greatest growth lever—from adoption to expansion, advocacy to pipeline influence. In this session, you’ll learn how to: ✅ Design customer programs that create impact across the entire lifecycle ✅ Build partnerships with Sales, Product, CS, and Marketing—without waiting for permission ✅ Shift from vanity metrics to value metrics that prove your influence ✅ Start embedding Customer-Led Growth into your strategy today You’ll leave with a tactical roadmap to run customer programs like a growth leader, not just a marketer—and the confidence to lead the charge across your organization.