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Lauren
Johnson
Manager, Advisory Board Programs
Adobe
Meet Lauren Johnson, the go-getter behind the Advisory Board Programs team at Adobe for both Adobe Experience Cloud and Adobe Creative Cloud Enterprise. As the leader of this dynamic team, Lauren oversees a suite of influential programs including Executive Advisory Boards (EAB), Customer Advisory Boards (CAB), User Advisory Boards (UAB), and Product Roadmap Webinars. With eight years of service at Adobe, Lauren is deeply committed to amplifying the voice of the customer and shaping strategic directions within product management and development. Before embarking on her journey at Adobe, Lauren's career in the heart of the healthcare sector helped her hone a robust skillset for high-stress environments and a profound appreciation for the importance of effective communication and strategy. In 2016, Lauren made a bold leap into the tech industry, leveraging her diverse experience to excel as a program manager at Adobe. Since then, she has been instrumental in spearheading customer feedback initiatives, ensuring that the customer's voice remains at the core of Adobe's enterprise product strategy. Lauren holds a Master of Science in Project Management from the University of Southern California and a Bachelor of Science in Communications from the University of Utah. Outside of her professional endeavors, Lauren finds joy in family moments with her husband and daughter, indulging in a good book, and perfecting her baking skills.
04 September 2024 09:45 - 10:30
Panel: Accelerating business value using customer-led advisory boards
A key challenge with traditional Customer Advisory Boards (CABs) is the outsized involvement of the sponsoring company, across all CAB aspects – design, charter, recruitment, agenda, and ongoing operations. The role of members in many CABs is limited to showing up to the annual meeting and participating in a few conference calls throughout the year. Ignite’s CAB 2.0 introduces the concept of Customer-Led Advisory Boards (CLBs). This is the holy grail in CAB engagement as it represents an evolution of the traditional CAB engagement model. Not all companies will be able to realize the promise of CLB, but those that can get to this aspirational state will reap outsized benefits. In essence, the CAB members become 50% “owners” in the CAB process and most importantly, in the strategic outcomes. You will learn: - What are the shortcomings of traditional CABs for both your company and your CAB members? - Why will CLABs deliver the holy grail of CAB engagement and outsized benefits? - How is this paradigm shift manifested in all aspects of CAB work?

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