Loyalty doesn’t come from features alone. Customers stick around when they feel connected, recognized, and invited to play a role in the story. Two of the most effective ways companies create those moments are through peer-to-peer spaces and advocacy programs. When these channels work in tandem, they create new possibilities for how customers experience and champion your brand. In this session, Nicole will dig into why these approaches complement each other, how they spark stronger participation, and what you can learn from bringing them closer together.

In an age where customer relationships are more critical than ever, the intersection of community and customer advocacy has proven to be powerful catalyst for lasting brand loyalty. This panel brings together expert customer and community marketers to explore how fostering a sense of belonging within your customer base can create a foundation for advocacy. Through meaningful relationships and shared experiences, brands can empower customers to become vocal advocates and build thriving communities that drive success. Talking points include: - How to align customer marketing and community-building efforts - Strategies to effectively engage your most passionate customers - Best practices for turning loyal users into vocal advocates - Ways to measure the impact of community-driven advocacy - Why community-led advocacy is essential to modern marketing success