Name: Nicole Saunders | Customer Marketing Summit | San Francisco
Start: 2025-09-10T07:00:00.000Z
End: 2025-09-11T07:00:00.000Z
Location: Hyatt Regency San Francisco Airport

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Nicole

Saunders

Senior Director of Customer Experience Strategy

Higher Logic

Nicole Saunders is the Senior Director of Customer Experience Strategy at Higher Logic, where she defines how community supports the full customer experience for B2B/B2C companies, from initial onboarding to long-term engagement. Nicole brings 15 years of experience in community and customer experience, with leadership roles at Coupa and Zendesk. She was a finalist for the 2022 CMX Community Professional of the Year Award, and she led the team that won the 2024 CMX Best New Community Award. Outside of her work at Higher Logic, Nicole co-hosts the CX Nexus podcast and runs CXN Consulting. She holds a B.A. in Cultural Studies and Comparative Literature from the University of Minnesota and resides in Madison, WI.

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10 September 2025 11:30 - 12:00

How and why to integrate your customer advocacy program and online community

Loyalty doesn’t come from features alone. Customers stick around when they feel connected, recognized, and invited to play a role in the story. Two of the most effective ways companies create those moments are through peer-to-peer spaces and advocacy programs. When these channels work in tandem, they create new possibilities for how customers experience and champion your brand. In this session, Nicole will dig into why these approaches complement each other, how they spark stronger participation, and what you can learn from bringing them closer together.