Customer stories remain one of the most powerful tools in customer marketing, but audiences are increasingly quick to spot messaging that feels overly polished or scripted. As demand for advocacy content grows, teams are facing a new challenge: how to scale customer stories while preserving trust and authenticity. What this session will cover: - Why authenticity matters more than ever in customer storytelling - Avoiding over-reliance on the same customer champions - Expanding advocacy efforts beyond the “usual” voices - Balancing business goals with credibility and customer trust Key takeaway: Attendees will leave with practical ideas for creating customer stories that feel more genuine, diverse, and impactful.