Name: Sofia Rodriguez Mata | Customer Marketing Summit | San Francisco
Start: 2025-09-10T07:00:00.000Z
End: 2025-09-11T07:00:00.000Z
Location: Hyatt Regency San Francisco Airport

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Sofia

Rodriguez Mata

Director of Community and Engagement

CyberArk

Sofia Mata is Director of Community and Engagement at CyberArk, where she leads strategy to scale global customer communities and drive digital engagement. With over a decade of experience across leading tech companies like Venafi, Salesforce, and Course Hero, Sofia has built impactful programs that center on advocacy, digital success, and inclusion. A passionate community builder and advisor, she blends creativity with operational excellence to elevate customer voices, foster loyalty, and deliver business value through authentic engagement.

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11 September 2025 09:45 - 10:30

Panel - The community playbook: Building meaningful relationships with your most passionate customers

In an age where customer relationships are more critical than ever, the intersection of community and customer advocacy has proven to be powerful catalyst for lasting brand loyalty. This panel brings together expert customer and community marketers to explore how fostering a sense of belonging within your customer base can create a foundation for advocacy. Through meaningful relationships and shared experiences, brands can empower customers to become vocal advocates and build thriving communities that drive success. Talking points include: - How to align customer marketing and community-building efforts - Strategies to effectively engage your most passionate customers - Best practices for turning loyal users into vocal advocates - Ways to measure the impact of community-driven advocacy - Why community-led advocacy is essential to modern marketing success