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Sophie
Bussell Cheng
Vice President, Customer & Product Marketing
ZoomInfo
Sophie is a seasoned Product and Customer Marketing executive with over 15 years of international marketing experience. Having held strategic roles at some of the world’s leading B2C and B2B brands across Europe, Asia, and North America within a variety of industries, she brings a unique perspective to help SaaS companies drive revenue. Sophie is passionate about developing teams of world-class marketers who are focused on creating customer-first strategies and experiences. When Sophie is not at work her life revolves around good food and wine, travelling the world, and her family and friends.
05 September 2024 09:15 - 10:00
Panel: The power of "why" - leveraging customer advocacy programs for growth
This session dives into the power of customer loyalty and how to turn happy customers into brand champions. Learn how to build an advocacy program that fuels growth and gain insights on measuring its impact. You'll gain valuable insights into: - Identifying your ideal advocates by uncovering the secrets to finding the passionate customers who will champion your brand. - How to cultivate a space where advocates feel valued, empowered, and excited to participate. - Discover strategies to quantify the return on investment of your customer advocacy program.

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