Select a topic, join the conversation, and share your challenges. Each roundtable is led by an expert and designed for peer-driven discussion. Topics include: - Harnessing AI for Lifecycle Marketing: Pauline explores how AI provides sales and marketing with timely insights to improve alignment and drive authentic advocacy. - Beyond the Sale: Marketing for Adoption & Retention: Stephanie shares how to spot adoption gaps early and deliver programs that keep customers engaged and renewing. - AI-Powered Customer Programs: Kelly shows how AI is streamlining briefings, events, and advisory boards at Google Cloud. - From Zero to Impact: Building Advocacy Programs: Chris outlines how to launch scalable advocacy initiatives that deliver proof points sales teams actually use. We’ll wrap with a round robin where each group shares key takeaways with the summit audience.

Customer marketing isn’t just about feel-good stories - it’s a strategic growth lever. But how do the best teams actually get it done? This panel brings together experienced customer marketing leaders to reveal how they’ve structured their teams, aligned with the business, and built scalable programs that drive measurable results. Key Takeaways: - Team structure & scale – What a customer marketing team looks like at different growth stages (from scrappy startups to global orgs) - Strategic alignment – How to tie customer marketing efforts to retention, expansion, and advocacy goals - Processes that work – From onboarding to lifecycle marketing, how to build workflows that scale - Cross-functional collaboration – Tips for partnering with CS, Product, and Sales to amplify impact - Measurement & optimization – What to track, how to report it, and when to adjust your playbook Whether you’re a team of one or leading a growing department, this session will equip you with frameworks and ideas to elevate customer marketing from a support function to a strategic powerhouse.