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Stephanie
Lepow
Senior Director of Customer Engagement Marketing
Workday
Passionate about data-driven marketing and delivering exceptional customer experiences, Stephanie has a broad B2B background in growth marketing, strategy, customer engagement, product marketing, and communications. Regardless of her role, she has always maintained a customer focus, and is happiest when she is uncovering new ways to help customers solve challenges and realize value, particularly during times of change and complexity. Stephanie has spent the past 11 years at Workday and in her current role, is building out a new marketing function all about adoption and retention. Stephanie enjoys building and developing teams, and thrives on cross-functional collaboration and building new organizational initiatives. When she’s not at work, you can find her supporti ng her community through her board role at Lotus Bloom Family Resource Center, pushing herself to develop new skills in ballet and aerial silks classes, and unwinding by cooking, traveling, and enjoying the beautiful nature of Northern California with her family.
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09 September 2026 09:15 - 09:45
Positioning customer marketing at the center of retention strategy
As retention becomes a company-wide priority, Customer Marketing is evolving beyond campaign execution and becoming a critical connector across GTM, Product, and Customer Experience teams. Join Stephanie Lepow to explore how customer marketing can orchestrate long-term engagement strategies that strengthen adoption, customer value, and revenue retention. What this session will cover: - How Customer Marketing is shifting into a more strategic post-sale leadership role - Approaches for strengthening adoption through education, events, and community engagement - Ways to re-engage customers and support long-term retention outcomes - Aligning CX, Product, and GTM teams around shared customer goals Key takeaway: Attendees will leave with practical ideas for elevating Customer Marketing into a strategic driver of retention and customer value.