Name: Summer Rosen | Customer Marketing Summit | San Francisco
Start: 2025-09-10T07:00:00.000Z
End: 2025-09-11T07:00:00.000Z
Location: Hyatt Regency San Francisco Airport

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Summer

Rosen

Chief of Staff, Product

IronClad

Summer Rosen is a seasoned professional specializing in driving operational excellence, strategic alignment, and innovation within high-growth technology startups. With extensive experience in SaaS organizations and a passion for building impactful cross-functional partnerships, Summer excels at optimizing processes to enable scalability and sustainable success. Currently serving as Chief of Staff, Product at Ironclad, Summer plays a pivotal role in aligning strategic initiatives with organizational goals. Her expertise spans project management, mergers and acquisitions (M&A), and stakeholder engagement—making her a catalyst for organizational effectiveness in dynamic, fast-paced environments. Previously, Summer was Chief of Staff at Hazel Analytics, where she guided the company through strategic growth and its acquisition by Ecolab in 2023. She also held various roles at Usermind, contributing to its acquisition by Qualtrics, and has a track record of driving results through collaboration and innovation.

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10 September 2025 10:45 - 11:30

Panel - Delivering outsized value with leading customer advisory board programs

What does it take to run a Customer Advisory Board that delivers outsized value for its stakeholders – your executive team, your key customers and your industry? In this panel, seasoned marketers will share behind-the-scenes insights from their own advisory board journeys. This session will explore how top B2B companies structure their programs, secure executive buy-in, keep members engaged year-round, and tie advisory board outcomes to business value. Expect honest reflections on what’s worked, what hasn’t, and what they’d do differently. Whether you’re building a new advisory board or refining an existing one, this session will give you actionable strategies and ideas you can apply for your program. Topics we’ll cover: - Why Customer Retention is the new metric to beat - Proven frameworks for designing and scaling advisory board programs - Tips for driving engagement before, during, and after meetings - How to showcase advisory board impact to stakeholders - Common challenges and how to overcome them