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Summit recap

Customer Marketing Summit
2023

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Until July 5, 2024

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summit highlights...

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From stories to loyalty: Building advocacy and lifelong customer relationships

Erica Bartsch, Head of Customer Marketing & Advocacy, JPMorgan Chase & Co.

Empowering advocacy: Using data and KPIs to secure resources

Sara Steffen, Senior Director of Customer Marketing, Databricks

Small team, big impact: Prioritization strategies for customer marketers

Kate Mahon, Director of Global Customer Advocacy, Splunk

Emma Telfer, Senior Group Manager - Customer Marketing, Twilio

Jessica Noland, Senior Manager - Customer Advocacy, Upwork

Caleb Wang, Senior Customer Marketing Lead, Snowflake

Our Stats

100+

Speakers

500+

Attendees

80%

Senior management

200+

Companies

What our
attendees say...

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Who's attending...

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September 10 & 11, 2025
Hyatt Regency San Francisco Airport
San Francisco

“It's during these events that you feel part of a community. You walk away knowing more than you started with and, even better, trusting that there's a network of peers you can turn to again and again.” "

Director, Product & Customer Marketing, Sovos

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Agenda
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Testimonials
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Develop impactful advocacy programs to increase retention, brand loyalty, and drive predictable, sustainable growth.

Drive growth with loyalty

Product Marketing Manager

Harness the power of AI and automation to personalise your customer journey at key touch points to drive engagement.

Emerging technology

Product Marketing Manager

Gathering and implementing customer-driven feedback across cross-functional teams.

Cross-functional alignment

Product Marketing Manager

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Prioritize segmentation to unlock hidden growth opportunities and maximize the impact of every customer interaction.

Segment for success

Product Marketing Manager

Discover the secrets to a successful omni-channel customer marketing strategy; sustaining digital comms, running CABs, and user group events.

Omni-channel marketing

Product Marketing Manager

Learn how to thrive and create real impact as a team of one and prove value and ROI to key stakeholders with clear, measurable KPIs.

Strategies to scale

Product Marketing Manager

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With a CMA Pro+ membership you get access to every session, from every summit, forever, plus a whole lot more.

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September 10 & 11, 2025
Hyatt Regency San Francisco Airport
San Francisco

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Join a global community of passionate customer marketing and advocacy enthusiasts to exchange ideas, attend local meet-ups, get answers to your questions, and find new job opportunities.

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