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Summit recap

Customer Marketing Summit
2023

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Until July 5, 2024

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summit highlights...

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From stories to loyalty: Building advocacy and lifelong customer relationships

Erica Bartsch, Head of Customer Marketing & Advocacy, JPMorgan Chase & Co.

Empowering advocacy: Using data and KPIs to secure resources

Sara Steffen, Senior Director of Customer Marketing, Databricks

Small team, big impact: Prioritization strategies for customer marketers

Kate Mahon, Director of Global Customer Advocacy, Splunk

Emma Telfer, Senior Group Manager - Customer Marketing, Twilio

Jessica Noland, Senior Manager - Customer Advocacy, Upwork

Caleb Wang, Senior Customer Marketing Lead, Snowflake

Our Stats

100+

Speakers

500+

Attendees

80%

Senior management

200+

Companies

What our
attendees say...

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Who's attending...

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September 09 & 10, 2026
Hyatt Regency San Francisco Airport
San Francisco

“It's during these events that you feel part of a community. You walk away knowing more than you started with and, even better, trusting that there's a network of peers you can turn to again and again.” "

Director, Product & Customer Marketing, Sovos

Attendee Testimonial

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Agenda
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Testimonials
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Develop impactful advocacy programs to increase retention, brand loyalty, and drive predictable, sustainable growth.

Drive growth with loyalty

Product Marketing Manager

Embed autonomous agents into your lifecycle to automatically interpret key signals and orchestrate adaptive journeys that evolve with each customer.

Unlock agentic AI

Product Marketing Manager

Foster strong partnerships with product, sales, and customer success teams to drive customer-centric strategies and seamless experiences that drive lasting impact.

Cross-functional alignment

Product Marketing Manager

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Harness the power of storytelling to craft compelling customer narratives that turn customers into powerful brand ambassadors.

Storytelling for success

Product Marketing Manager

Evolve from disconnected channels to a Brand Experience Operating System that aligns comms, events, and engagement into one unified customer journey.

Omni-channel orchestration

Product Marketing Manager

Learn how to thrive and create real impact as a team of one and prove value and ROI to key stakeholders with clear, measurable KPIs.

Strategies to scale

Product Marketing Manager

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With a CMA Pro+ membership you get access to every session, from every summit, forever, plus a whole lot more.

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September 09 & 10, 2026
Hyatt Regency San Francisco Airport
San Francisco

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Join a global community of passionate customer marketing and advocacy enthusiasts to exchange ideas, attend local meet-ups, get answers to your questions, and find new job opportunities.

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