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Alain
Mowad
VP, Product & Customer Marketing
Aspect Software
Alain Mowad has nearly 30 years of experience in the enterprise and SaaS contact center and unified communications spaces, in both product management and product marketing roles. He has held senior product management and product marketing roles at Genesys, Five9, Poly, BT, VHT, RingCentral, and 8x8 as well as at several startups including Telera and Echopass, which were both acquired by Genesys. In his spare time, Alain plays ice hockey and gets actively involved in parent and community groups, and serves as President of the VEP, his local neighborhood association. He always enjoys spending as much time as possible with his wife, Andrea, and their two children, Vincent and Vanessa.
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10 September 2026 09:45 - 10:15
Detecting churn signals before renewal risk escalates
Join Alain Mowad for a practical look at how customer marketing teams can identify churn risks before it's too late. Learn how proactive engagement strategies, customer communities, and advisory programs can surface early warning signs while also uncovering expansion opportunities that strengthen long-term customer stickiness. What this session will cover: - Why many organizations detect churn risk too late in the customer lifecycle - The signals customer marketing teams should monitor to identify disengagement earlier - How customer communities can maintain engagement and reveal emerging concerns - Using CABs and Product Advisory Boards to strengthen relationships and gather actionable feedback - Turning expansion conversations into retention opportunities that increase customer investment and loyalty - Cross-functional collaboration between Customer Marketing, CS, and Product teams to stay ahead of risk Key takeaway: Attendees will leave with actionable ways to build earlier visibility into churn risk while creating more opportunities for customer growth, advocacy, and long-term retention.