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Alain
Mowad
VP, Product & Customer Marketing
Aspect Software
Alain Mowad is Vice President of Product & Customer Marketing at Aspect Software, where he leads the product marketing, partner marketing, customer marketing, and market intelligence teams to drive growth through differentiated go‑to‑market execution and customer retention and expansion strategies. With more than 30 years of experience across product marketing and product management, Alain has built and led high‑performing teams that bring workforce engagement, customer experience, security, infrastructure, AI/ML, and IT lifecycle services solutions successfully to market. Alain is also deeply involved in the San Jose community, serving as President of the VEP Community Association, as a board member on the San Jose District 2 Leadership Council, and as District 2 Commissioner and Vice-Chair for the San Jose Housing and Community Development Commission. Outside of work and civic leadership, Alain plays ice hockey and coaches both varsity and junior varsity high school teams for Pioneer High School.
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10 September 2026 09:45 - 10:15
Detecting churn signals before renewal risk escalates
Join Alain Mowad for a practical look at how customer marketing teams can identify churn risks before it's too late. Learn how proactive engagement strategies, customer communities, and advisory programs can surface early warning signs while also uncovering expansion opportunities that strengthen long-term customer stickiness. What this session will cover: - Why many organizations detect churn risk too late in the customer lifecycle - The signals customer marketing teams should monitor to identify disengagement earlier - How customer communities can maintain engagement and reveal emerging concerns - Using CABs and Product Advisory Boards to strengthen relationships and gather actionable feedback - Turning expansion conversations into retention opportunities that increase customer investment and loyalty - Cross-functional collaboration between Customer Marketing, CS, and Product teams to stay ahead of risk Key takeaway: Attendees will leave with actionable ways to build earlier visibility into churn risk while creating more opportunities for customer growth, advocacy, and long-term retention.