In today’s competitive landscape, a customer recognition program is no longer a nice-to-have – it is a strategic growth lever. If done right, it can transform your best customers into solid advocates, driving both revenue and referenceability. We will examine an active real-world initiative, live customer feedback, and decode its ingredients to help you build your own. What this session will cover: - A sneak peek into behind-the-scenes mechanics required to design the program. - Tips on securing an executive sponsor, establishing trust, and driving deep cross-functional collaboration. - Insights into how celebrating your customers can help unlock net-new revenue and powerful co-marketing opportunities. Key takeaway: The attendees will walk away with a blueprint, tips, and inspiration to design a high impact awards program.