In today’s competitive landscape, a customer recognition program is no longer a nice-to-have – it is a strategic growth lever. If done right, it can transform your best customers into solid advocates, driving both revenue and referenceability. In this interactive session, Chitra will break down a real-world initiative, share customer feedback, and decode its ingredients so you can walk away with your own framework for a high-impact awards program. Key takeaways: – A sneak peek into behind-the-scenes mechanics required to design the program. – Tips on securing an executive sponsor, establishing trust, and driving deep cross-functional collaboration. – Insights into how celebrating customers can help you unlock net-new revenue and powerful co-marketing opportunities.