Join our Chairpeople as they kick off the Customer Marketing Summit. They will set the tone for the event by sharing the exciting sessions and key highlights ahead. Get ready for an enriching day of learning, networking, and inspiration!

Welcome to Day 2 of Customer Marketing Summit San Francisco! Join our wonderful chairperosn for a quick recap of yesterday's key learnings before we're diving into another content packed day.

As we conclude the second day of Customer Marketing Summit San Francisco, our Chairperson will share their reflections on the event’s highlights, key insights, and actionable takeaways. Bridget will offer a final thought to inspire attendees to apply what they've learned, creating a lasting impact in their roles. This session wraps up the summit and sends you off with renewed energy and connections for the road ahead.

We wrap up the first day of our conference with our Chairperson, who will reflect on the key themes from today's sessions. These remarks will set the stage for an engaging Happy Hour, where attendees can continue networking and discussing new ideas in a relaxed environment.

In this highly interactive icebreaker session, attendees will respond to a series of bold, polarizing customer marketing statements by physically moving across the room to represent their position from “Strongly Agree” to “Strongly Disagree.” From advocacy incentives and customer communities to AI-generated storytelling, reference programs, and executive engagement strategies, each statement is designed to spark honest reactions and uncover the diverse perspectives shaping modern customer marketing. As participants explain the reasoning behind where they stand, the session will open up candid conversations around the trade-offs, assumptions, and real-world experiences influencing today’s programs. Expect fresh perspectives, lively debate, and plenty of insight before the first coffee break.