Daniel Palay is a veteran customer marketing leader with a decade of experience building award-winning advocacy, content, and community programs at high-growth enterprise software companies. As Director of Customer Advocacy at Grafana Labs, Daniel leads global initiatives that elevate customer voices through storytelling, peer networks, and strategic engagement. Prior to Grafana, he spearheaded global customer programs at Elastic, helping scale advocacy from startup roots to IPO. Known for his ability to blend data-driven strategy with qualitative insight, Daniel specializes in making customer impact measurable and meaningful — not just to marketing, but across the business. His background spans political consulting, performing arts leadership, and public interest communications, giving him a uniquely human-centered approach to B2B marketing.