Customer marketing teams are tracking more data than ever before but which metrics actually resonate with executive leadership? In this interactive roundtable discussion, attendees will break into focused conversation groups to explore the KPIs that best demonstrate customer impact, commercial value, and long-term business growth. Discussion groups include: Customer Lifetime Value (CLV) — Connecting customer engagement and advocacy efforts to long-term revenue growth and retention. Time to Value (TTV) — Reducing onboarding friction and accelerating customer outcomes to improve expansion potential. Customer-to-Shareholder Value (CTS) — Demonstrating how customer-led growth strategies influence broader business performance and company value. Average Revenue per CS Resource — Exploring operational efficiency, scalability, and how customer-facing teams drive measurable commercial impact. At the end of the session, groups will reconvene to share key takeaways, creating a collective view of the metrics and reporting strategies shaping modern customer marketing teams.