Customer advocacy isn’t just about collecting stories - it’s about activating the right voice, at the right time, in the right moment to move the business forward. At Dropbox, the customer marketing team has reimagined what scalable advocacy looks like in practice. By combining a strategic, always-on approach with smart automation, they’ve built a program that elevates the customer voice across product launches, sales cycles, and brand moments - without adding more manual work or overusing the same few advocates. In this session, you’ll learn how Dropbox: - Scaled their advocate pool by meeting customers at the right moment in their journey - Embedded AI to automate outreach, surface proof, and streamline content approval - Enabled their sales team to confidently leverage customer voice to accelerate pipeline - Shifted from one-off requests to a system of advocacy that’s measurable and repeatable You’ll walk away with a modern, scalable playbook for customer advocacy—one that blends authentic voice with AI-powered efficiency, and makes customer marketing a strategic growth engine for your company.