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Kelly
DeRoche
Speaker's Bureau Lead, Customer Advocacy & Insights
Google Cloud
Kelly is a results-driven leader with expertise in crafting go-to-market, customer, and executive programs that build trust, foster relationships, and accelerate revenue opportunities. With a strong track record in driving business growth and scalability, Kelly excels at transforming concepts into executable strategies, using data-driven insights to optimize programs. As a change agent, Kelly is passionate about empowering teams and championing innovation to drive success.
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10 September 2025 15:30 - 16:00
Keep the momentum going: Lifecycle marketing beyond onboarding
Customer journeys don’t end at activation. In this session, we’ll unpack strategies for mapping the full lifecycle—driving product adoption, usage expansion, and renewal readiness at every stage. You’ll learn how to apply segmentation, personalized engagement, and timely value reinforcement to keep customers on a positive trajectory long after they’ve signed the contract.