Leslie Barrett is a customer marketing and advocacy leader with over a decade of experience helping B2B SaaS companies transform customer voice into revenue growth, market trust, and long-term loyalty. She currently leads Customer Marketing at Tipalti, where she has helped scale customer advocacy, strengthen market presence, grow community engagement, and elevate customer storytelling as a strategic business function that influences revenue, brand perception, and customer retention. Known for her love of showcasing the value of the Customer Marketing department, Leslie is passionate about helping marketers rethink the role we play in our organizations— especially in the evolving AI era where authentic customer proof matters more than ever. Her sessions ensure attendees walk away with tactical programs, frameworks, and ideas they can immediately implement within their own organizations.