Name: Lother Schubert | Customer Marketing Summit | San Francisco
Start: 2026-09-09T07:00:00.000Z
End: 2026-09-10T07:00:00.000Z
Location: Hyatt Regency San Francisco Airport

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Lother

Schubert

Senior Director, Customer Marketing

Hitachi Vantara

Lother Schubert is Senior Director of Customer Marketing at Hitachi, where he leads product, solutions, advocacy, and customer engagement initiatives focused on AI, cloud, and data infrastructure. With more than 20 years of experience across global technology organizations including GE Digital, SAP, and Silicon Valley startups, Lother specializes in translating complex enterprise technologies into clear, customer-centric narratives that drive adoption and measurable business growth. His expertise spans product launches, customer advocacy, AI and data strategy, and cross-functional go-to-market alignment, with a strong focus on helping enterprises operationalize AI at scale.

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10 September 2026 13:00 - 14:00

Workshop | Making VOC matter: Turning raw feedback into clear decisions

Voice of Customer (VOC) programs often produce more data than direction. Join Lothar to work through real‑world VOC scenarios to identify why programs stall, and how to redesign them to drive clearer prioritization and better decisions and outcomes. The session is participatory, peer‑driven, and focused on practical frameworks attendees can apply immediately. Key takeaways: - Diagnose why VOC efforts lose momentum and fail to influence decisions - Map raw customer signals into decision‑ready insights through guided exercises - Compare different VOC approaches and when each is most effective - Understand where GenAI can meaningfully augment and scale VOC programs