Customer Marketing and Product Marketing both play critical roles in driving customer value and business growth, yet the functions often operate independently rather than collaboratively. Hear how leading organizations are building stronger partnerships that create more connected and customer-centric strategies. What this session will cover: - Why Customer Marketing and Product Marketing often become disconnected - How customer insights can sharpen positioning and go-to-market efforts - Coordinating product launches and advocacy initiatives more effectively - Practical ways to strengthen cross-functional collaboration Key takeaway: Attendees will leave with ideas for building stronger partnerships that drive more connected customer experiences.