As Customer Marketing becomes more closely tied to retention, expansion, and revenue growth, organizations are rethinking how teams should be structured. This session explores the trade-offs between centralized ownership and more distributed approaches. What this session will cover: - The benefits and challenges of different organizational models - How team structure can influence speed, consistency, and scale - Approaches for improving alignment across GTM functions - Lessons from organizations evolving their customer marketing operations Key takeaway: Attendees will leave with ideas for shaping a team structure that supports both business goals and long-term growth.