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Vice President of Product & Customer Marketing
Sprout Social
Natalie is a marketing executive with global experience driving technology product and service revenue through the design and execution of high-performance marketing strategies aimed at enterprise, small business and consumer customers. Natalie is a motivational team builder with strong track record of developing talented employees. She has a reputation for being an innovative competitor with proven ability to generate sales, margin improvements, and market share gains by effectively synthesizing analytic and creative approaches.
05 September 2024 14:15 - 14:45
Fireside Chat - Defining personas to better segment your audience
Delve into the art of defining customer personas and effectively segmenting your audience. This session will equip you with the tools and strategies to: - Craft accurate customer personas - Master audience segmentation - Leverage data to drive personalized marketing experiences - Build deeper customer connections and increased brand loyalty. This session promises actionable insights, practical tips, and valuable networking opportunities. Don't miss this chance to take your customer marketing to the next level!

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