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Rachel
Gonzalez
Director of Customer & Partner Marketing
Everlaw
With nearly two decades of experience at the intersection of law and technology, Rachel Gonzalez is the Director of Customer & Partner Marketing at Everlaw. In this role, she leads a team dedicated to amplifying the voice of the customer, building a vibrant user community, and showcasing the transformative stories of legal professionals. Under her leadership, her team’s initiatives have helped elevate Everlaw to the number-one position in its software category, as ranked by hundreds of independent, verified reviews. Prior to her current role, Rachel drove growth and demand generation for Everlaw. Her career in legal tech also includes five years at Rocket Lawyer, where she served as a Product Manager and Team Lead for Legal Content, as well as several years at the global design firm IDEO, where she handled contracts and legal specializations for IDEO's Fortune 500 clients.
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09 September 2026 11:00 - 11:30
No one-size-fits-all CAB: Designing executive programs for different customer segments
The most successful Customer Advisory Boards are intentionally designed around the audiences they serve and the outcomes they are meant to achieve. Rachel Gonzalez shares lessons from building and leading five distinct CAB programs, each created with different goals, customer segments, and engagement approaches. What this session will cover: - How different CAB structures support different business priorities - Lessons from balancing virtual, in-person, and hybrid engagement models - The role of executive participation, membership strategy, and content planning - Adapting CAB programs to support advocacy, product feedback, and growth goals Key takeaway: Attendees will leave with a flexible framework for shaping CAB experiences around specific customer and business objectives.